Showing posts with label online community. Show all posts
Showing posts with label online community. Show all posts

Tuesday, September 11, 2012

Sometimes 'Business' and 'Social' Mix Online: Sometimes They Don't

Most of the time, I don't need - or want - to keep my 'business' and 'social' online activity separate. My work is writing, mostly about topics that come up in the social media communities I'm in. There's a lot of overlap, in that situation, between 'business' and 'social.'

Most folks aren't in my position. I ran into a post on Google+ That read, in part:

"I like Google Plus a great deal...

"...I don't really want to go to Google and search for exchange queue overloaded and see the bouncing red number in the upper right begging me to read and comment on some social activity...."
(Jeff Stevens)
Within an hour, a specific, practical, suggestion showed up in the comments. You may find it useful: or, not.

Now, an obligatory plug for Spiral Light Candle (spirallightcandle.com). I'm helping at the factory this week, and stuck around after hours to do some catch-up work.

Somewhat-related posts:

Thursday, July 5, 2012

Social Marketing: Tech Changes; People, Not So Much

With two decades of experience in marketing, I can safely say: I'm not an expert.

I'm some guy who writes fairly well, understands how language works, and knows better than to overstate something's value. Or, in this case, someone's.

Expert My Opinions About Marketing and Social Media

I've read articles and heard folks complain about teenagers' lack of connection with each other: how they never have 'real' conversations. 'The youth,' anguished authors assured readers, would never learn to deal with the real world: because their social contacts were mostly conducted through a sterile, artificial technology.

This was the '60s: and the terrifying tech was the telephone.

Today, it's chat rooms, blogs, and whatever the latest wrinkle in social media is called.

The point, for someone who wants to use social media as a marketing tool, is that 'social media' is like the air in a room, or ink on paper, or a telephone line. It's the medium people use to communicate with each other. Media have changed: quite a bit, in the last half-century.

People using media? I haven't noticed all that much difference.

Sure, there's some change:
  • Clothing worn to important meetings
    • Togas Powdered wigs are out
    • Business suits are in
      • Or 'business casual
  • Hiring practices
      'Irish need not apply' is out
    • Hiring based on competence is in
      • Theoretically, at least
But people; what they like, and don't like; and how they react: that, in my experience, hasn't changed. Not the essentials.

Here's an ultra-condensed set of guidelines for successful marketing with social media that I ran into a few years back:
  1. Make it personal
  2. Keep it real
  3. Don't be afraid of opinion
  4. Focus on interactions, not followers and fans
  5. Keep the distribution of traditional marketing messages to a minimum
    (from Patricio Robles)
    (micro-reviewed May 29, 2010)
I think all five are common-sense guides for interacting with folks in any setting. Even the fourth point, that discussed "followers" and "fans" in the context of social media, reminded me of an gag: about some fabulously 'popular' VIP/diva/whatever, who invited "a few hundred of her close personal friends."

Back to Work - - -

I ran across my micro-review of Patricio Robles' article while doing re-educating myself about online marketing. I was modestly up to speed with current technology: six years ago.

Back then we only had wood-burning computers, so I've got a lot of catching up to do.

Related posts:

Friday, June 15, 2012

Spiral Light Candle's Online Store - Open

It took longer than we expected, but Spiral Light Candle's online store is open, as of this afternoon:

I think it was worth the extra effort. My son-in-law, Spiral Light Candle's CEO, took me on a pre-launch tour of the online store last night. Even without that, I think I'd have had an easy time navigating Spiral Light Candle's collections.

Candles: Big; Small; Green; Orange; - - -

So far, Spiral Light Candle's online store lets me look at candles selected by:
  • Size
  • Price
  • Color
  • "Candle Collection"
    • Basic Collection
    • Spring and Summer Fragrances
    • Fall Fragrances
    • Season of Giving
  • "Fragrance Inspired By"
    • Family Traditions and Home
    • Meditation
    • Nature
    • Seasons
The ordering process is flexible. I could order a personalized selection of five candles: Red; Purple; Green; Yellow; and Orange. Why I'd want that assortment is beyond me: but I could order a set like that. You'll find that option by clicking the "$90.00 - $100.00 price range.

Like it? Tweet it

If you like what you see, you can Tweet it.

I did, just to see what would happen - and sure enough, "Looking at this 5 Large Candles - Spiral Light Gift Pack - for $99.99, any suggestions? http://ziz.bz/GFAv" showed up as my latest Tweet. I'm twitter.com/Aluwir on Twitter, by the way. There are a remarkable number of folks named "Brian H. Gill," but only one "Aluwir" that I'm aware of. And that's another topic.

Then there's the question of why someone would Tweet what they're looking at in Spiral Light Candle's online store - maybe while on a virtual 'window shopping' excursion?

Related posts:

Monday, August 9, 2010

Why Your Boss Doesn't Understand the Information Age

I was born during the Truman administration, was a teen in the sixties, and earned my first college degree in the seventies. If I'd followed a conventional 'success' career track, I'd probably be in an upper-level management or an executive position by now.

Even from an old-school career-track mindset, considering what happened to the Big Three automakers: that's probably just as well. (December 12, 2008)

Important Executives and a Changing World

Here's a story of two people. It's fiction: the people aren't real; but the situation they were in is, I think, not all that uncommon.

Mr. Jones Wasn't Stupid

First, M. J. Jones. He was born around 1910, was a marginally adequate student in elementary school and dropped out in his mid-teens, to help with the family business. After the Great Depression, Mr. Jones applied for - and got - a sales position with a major corporation. He was very good at it, and his supervisor decided to see how Mr. Jones would do, coordinating a few other salesmen.

Mr. Jones, it turned out, was a brilliant manager. He kept his team motivated, increased sales - and got promoted.

Mr. Jones got a reputation for being a very loyal boss. He supported members of his team, occasionally taking key people with him during promotions. He brought the secretary he'd worked with in his first management post along with him, all the way to the corner office with "Vice President for Sales and Marketing" on the door.

In his autobiography, co-authored with his secretary and published after his retirement, a little secret came out.

Mr. Jones could barely read.

He recognized words like "rest room," "exit," and "stop," and could with great effort work his way through something written at about a 5th grade reading level: but that was it.

He wasn't stupid. At all. He had remembered details of every report that crossed his desk and kept track of a staff the size of a small town. But he'd never learned to read.

From the start, he insisted that reports be read aloud to him: saying that if you couldn't say something in five minutes or less, you didn't have anything worth reading. He also claimed, with some reason, that a sales staff who couldn't speak clearly and coherently should have other jobs.

He'd confided in his secretary on the first day of that first managerial job. She'd worked for management types with bad handwriting: and appreciated a boss who didn't give her illegible memos.

Not Everybody Can Read

Unrealistic? Hardly.

When I was growing up, folks in America were beginning to realize that some of us simply aren't wired for reading. Dyslexia is one of the better-known situations of that sort.

And some folks, like Mr. Jones, lived in a time and under circumstances which didn't encourage expending the sort of time and effort it takes to develop reading skills.

These days, in America at least, it's less likely that someone will go through school without a reading deficit going undetected.

On the other hand, you may know someone like this fellow:

N. O. Jones isn't Lazy

N. O. Jones, M. J. Jones' nephew, can read pretty well, although he doesn't have much time for 'unproductive' reading. Before he graduated from high school, N. O. decided that he wanted to work in a corner office and have a company car, like his uncle.

N. O. studied hard, worked his way through college, and graduated with an MBA. After that, his career track was fairly similar to his uncle's. Today, N. O. Jones reads reports in a corner office overlooking Lake Michigan.

There's a computer on his desk, but N. O. only uses it when he absolutely has to.

While he was in high school, assignments that absolutely had to be typed were done by N.O.'s younger brother, from N.O's handwritten copy.

In college, N. O.'s girlfriend typed his reports.

On the job, N. O.'s hunt-and-peck typing method kept him going until his position warranted access to a clerical pool - and later a secretary.

Unlike his uncle, N. O. Jones' lack of keyboard competence was fairly well-known. And, if anything, increased his status: as someone who was too important to have 'merely clerical' skills.

N. O. Jones had heard about computers while growing up: but didn't pay much attention to science fiction stuff like that. His nerdy younger brother - but that's another story.

Back in the 90s, N. O. read something about a "World Wide Web" in a report from one of his area's regional offices. He made a note to tell his younger brother about it, and went back to the serious business of managing his department.

Around the turn of the millennium, N. O. had his secretary circulate a memo that all reports and memos must be printed on paper and filed in accordance with department policy. He'd heard that his staff had been communicating with each other with something called "electronic mail."

He prided himself on being broad-minded about office chatter: but company business had to be done in a business-like fashion. No nerdy toys for his department!

Eight years ago, after several key staff members quit over the issue, N. O. Jones carefully studied various proposals, and finally allowed his department to use "electronic mail."

N. O. Jones isn't Stupid

The younger Jones, like his uncle, isn't stupid.

He's specialized.

N. O. Jones decided, in his teens, that he wanted to pursue the conventional management-executive career track with a major American corporation. And he succeeded.

That sort of career takes many qualities, including a sort of discipline which often doesn't leave room for learning "useless" skills.

Like being able to type.

Typewriters, Technology, Skills, and Me

After a less-than-adequate experience with a high school typing class, I enrolled in a summer program at a business college and learned touch-typing. After I passed, my speed was around 50 to 60 words per minute: which was adequate for the clerical jobs I've had from time to time.

Time passed. I learned a good-enough way to deliver plants across town, how to be a radio disk jockey, and what was called "desktop publishing" at that time. I was working for a small publishing company when the Web emerged: and was one of two people on the staff who was even marginally comfortable when working with a computer.

I wound up being "the computer guy," among other things.

I'm not a 'techy.' My son knows more about what's now and wow in information technology than I do. But I do try to keep up with the times.

Back in my youth, someone who didn't think a business needed a telephone might have been right. Some outfits with a strictly local, walk-in clientele still don't need the added expense of a telephone. But they're few and far between.

Today, I think some of the clueless online behavior we see - particularly for the larger, well-established companies - may be credited to important executives: who have been too busy and too important as the decades passed to notice that the world has changed.

Friday, July 30, 2010

How to Engage Others Online - Without Annoying Them

"highly recommended."
Tweeted by danielsnyder1, on Twitter (July 29, 2010)

I was one of five people mentioned in that Tweet. (Thanks, BTW!)

A bit.ly link in that Tweet leads to "Twitter: Follow Friday recommendations for July 30," Information Carnivore (July 30, 2010).

What struck me about the list - apart from my being on in - was the criteria that Daniel Snyder used to select his 10 Twitterers for this week. It's not number of followers, or the kind of bot we used to spam other folks. It was "tweeting regular and valuable content."

Here's part of his post's introduction, and the reasons he gave for including each person:

"...These ten people come with my stamp of approval (That's right endorsed by Daniel Snyder), so you can be certain they are tweeting regular and valuable content. Here we go, in no particular order...."
"...tweets valuable content, he is quick to engage, and regularly invites users to participate in a random word poetry game. He's also a fantastic blogger who is genuine and open, and quick to share advice, tips and his experiences. If you are learning to blog, Dragon Blogger will be candid and helpful, pay attention to his blog and his tweets...."

"...is a great engager, and faithful retweeter, he's also been good to me by giving feedback on my posts along with the retweets, which always sparks conversation...."

"...is a blogger, who tweets some really interesting stuff, she also engages in conversation which as you can tell always earns points with me...."

"...is new to blogging and someone who is super friendly on twitter. I recommend we follow him, and encourage him on his way...."

"...has an amazing knack for digging up the latest scoops and interesting stories and sharing them with all of us. Interested in info sec? She is a must follow. Jovi is also super friendly, and a friendly retweeter...."

"...Has breaking info sec scoops and valuable tweets on a regular basis. Absolutely a great follow, and will keep you in the loop...."

"...is a blogger, and friendly twitter guy. He is an advocate for my posts, and promotes me (so hopefully you too…)..."

"...is an excellent blogger who is very social on the web, she is quick to engage on twitter, and interact on other social networks
as well. Tweets valuable and interesting content....
"

"...is a wealth of information and good tweets, she is educated and tweets valuable info sec. content, she also has a blog called Tek Blog for which she writes...."

"...is a friendly twitter guy, who retweets and comments on valuable content. He is also very intelligent and has a great blog worth reading...."
(Daniel Snyder/Information Carnivore)

Who is Worth Following?

What I took away from that list, in terms of what makes a person well worth following on Twitter (or anywhere else) was this:
  • Create "valuable and interesting" content
  • Be friendly
  • Help people
    • Respond with constructive criticism when they ask for it
    • Promote them
      • When that promotion is "valuable and interesting" content for your readers
  • Engage with others on social networks

"Engage" Online - Soon to be an Overused Buzzword

Considering some of what I've seen online, maybe I'd better explain what I mean by "engage."
What Engaging is Not
Fist, what it's not. From my point of view, "engaging" others on a social network isn't:
  • Sending them direct messages with links to your advertisers
  • Telling them that you're buying dental floss
  • Doing anything that you wouldn't do to a friend you met at a bus stop, coffee shop, or wherever
What Engaging is
"Engaging" others on a social network is pretty simple:
  • Assume that the folks you "engage" are people
  • Treat them the way you'd like a friend or acquaintance to treat you
  • Be interested in something besides yourself
Funny, how when you boil down acres or erudite prose on how to deal with people online, it often boils down to "play nice."
A tip of the hat to danielsnyder1, for including me on that list.

Monday, May 31, 2010

Out on a Limb: Having Opinions That Aren't Approved

I'm coming back with an excerpt from Saturday's post:

Don't be afraid of opinion.

As P.R. says: "...It's my belief ... that one of the big reasons consumers don't trust companies is that companies often strive so hard to be 'PC' that they lose a sense of culture and personality...."

Think before posting something - but when you do post, say something.
(from "Patricio Robles, via Econsultancy (May 27, 2010); micro-reviewed in this blog (May 29, 2010))
Patricio Robles may not have had someone like me in mind when he wrote that. My daughters have told me that it's hard not to tell what I think and feel about something. In person, and in my writing. They're probably right.

My guess is that P. R. was thinking of the common (in America) idea that someone in business should never discuss politics or religion - or pretty much anything else that a potential customer might have an opinion about.

It's not the worst idea, in a way. There's no sense alienating someone who is convinced that the Cubs will win the World Series this year, by opining that the New York Yankees will come out on top.

But What if They'll Find Out You're a Yankees Fan, Anyway?

I'm not a Yankees fan - or a Cubs booster - so I don't need to worry about anybody discovering that I'm a closet fan of some particular team. I am, however, a practicing Catholic. Yep: One of those people.

It's not the sort of thing I can keep a secret, since one of my blogs is A Catholic Citizen in America. Sure: I could have kept quiet about my beliefs. But the bottom line is that even without that blog it would have been a struggle - and probably an unsuccessful one.

Like my daughters observed: I don't hide things well.

So, I've decided to let what I believe come up in posts - where they're relevant to the topic. Like home schooling. Yep: I'm one of those, too. (May 20, 2010, in another blog)

Don't worry, though: I've no intention of being heavy-handed about it. Except maybe in that one blog.

It'll be an interesting experiment. And, I hope, a successful one. My guess, based on a few experiences, is that there are a whole lot of folks out there who really don't mind a blogger who's got religious beliefs.

Of course, I could be wrong.

Related post:

Saturday, May 29, 2010

Sincerity: Once You Learn to Fake That, You're Set

That's not the message of a post I read a few minutes ago:

"Five ways to maintain authenticity with social media"
Patricio Robles, via Econsultancy (May 27, 2010)

"Over the past several years, businesses have flocked to social media. Many have done so because they want to, and many more have done so because they think they have to.

"The increasing use of social media amongst businesses reflects the fact that social media is important, even if its value can be somewhat difficult to define and quantify. But social media is just a platform, and realizing value from its use requires the right type of use.

"Businesses have been flogged over the head with the advice about being 'authentic' when using social media. But what does that really mean? Here are five tips for being authentic and maintaining authenticity with business social media use...."
To avoid just copying the whole post (a dubiously-ethical act), but not take up too much of my own time, I'm repeating Patricio Robles's headings - with a heavy paraphrase of the text.

Make it personal.

Faceless corporate groupthink won't cut it online. Personality does. Have a real person who can make his or her own decisions run your social media.

Keep it real.

No, really. Learn what social media sorry is - and don't do it. But admit it when you goofed.

Sooner or later someone won't like what you do. That's their problem. Being principled and decisive isn't a bad idea.

Don't be afraid of opinion.

As P.R. says: "...It's my belief ... that one of the big reasons consumers don't trust companies is that companies often strive so hard to be 'PC' that they lose a sense of culture and personality...."

Think before posting something - but when you do post, say something.

Focus on interactions, not followers and fans.

Just because you can count them, that doesn't mean they're important. You want to interact with people who are going to do something.

Keep the distribution of traditional marketing messages to a minimum.

"NOW, WITH MORE INGREDIENT X!" doesn't work. Don't do it.

Old-style press releases aren't recommended, either.

News Flash! Some People You Meet Online are - People

I do some of those 'traditional marketing messages' on Twitter - giving the name of a post and its URL. At 140 characters, that's all I've got room for, when I want the folks following me to know about a new post.

But that's not all I put on Twitter. I also respond, from time to time, when someone makes a remark about what they're doing, or what their current situation is. It's the sort of communication, very condensed, that I'd engage in, if I were in the same room with them.

Which I think is a good way to think about online communities. They're communities, made up of people. I'll grant that you'll run into the occasional AI, spouting quips at intervals. But if you make a point of engaging people in conversation - I think you'll find that there's a breathing human being at the other end of the connection.

And, unless you're in the habit of shouting 'Sale! Three Days Only!' at folks you know - don't do it online.

A tip of the hat to , on Twitter, for the heads-up on this post.

Sunday, February 21, 2010

"Social Media Experts" and Other Hazards

Excerpt, from (in my opinion) a pretty good post:

"Oddly enough, most of the 'social media experts' that write books on the subject (read: get paid to speak, not to actually have ever managed social media for a client) tend to spend most of their tweets sharing quotes and news stories. The celebrities are split into two groups: ones that say really mundane things that we adore like reading People Magazine and the ones that attempt to use it as a platform for social change (yet don't follow anyone back.) Most of the companies on Twitter are talking at you in a way that is basically an advertising bastardization of this social tool. The 'professionals' seem to think that passing along news articles all day long is the sole use of Twitter – and sadly most of them are about 3 hour behind everyone else. The MLM crowds spam you constantly and create one or two fake 'real tweets' between spam to fool people. (Who? I'm not sure.)..."
(Amanda Vega Consulting) [emphasis mine]
My guess is that "MLN" stands for Multi-Level Marketing: Not Marxism-Leninism-Maoism. I suppose it could be Mailing List Manager or Mid-Level Manager, but that doesn't seem too likely. The lesson there is, I think: beware acronyms. You know what you mean, but others may not.

There's more - quite a lot more - in the original post.

The advice - to view (alleged) experts skeptically - is, I think, valid. You'd think that publishing houses wouldn't waste ink, paper, and marketing resources on an inaccurate book: but the fact is that many are more interested in turning a profit, than being helpful. My opinion. And, some editor - or, worse, manager - may think that the wannabe expert is the hottest thing since Aaron Montgomery Ward decided to mail a catalog to prospects. (Why 'or worse'? Managers can do more damage to their companies than editors. My opinion.)

I think the author was on the right track, characterizing online communities as being "...like an electronic high school...." The point that so many marketing 'experts' seem to miss is that people in online communities are - people. Some of us seem to have had our last contact with Homo sapiens sapiens in the mid-to-late teens, with high school as the major social experience.

Think about it. Think about it. You're trying to convince people that they'd be interested in a product or service of yours. And, that you're in high school. Standing in the hall, or in the lunch room.

How effective would it be - in the long run - if you kept shouting things like "I made eight thousand dollars in the last eight minutes!!!!" or "Cleaner!! Meaner!! Cuts Grease!!!" - - - You get the idea.

Or, if you're an "expert," you don't.

Spelling it out: online communities are communities. They're made up of people, not targets for marketing. If you throw advertising slogans at them, likely enough they'll tune you out - promptly, and maybe permanently.

That kind of 'marketing strategy' you don't need.

Sort-of-related posts about marketing:More:
A tip of the hat to Twitter_Tips, on Twitter, for the heads-up on this post.

Thursday, February 11, 2010

Well, That's Interesting: Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter

"Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)"
Web Strategy by Jeremiah Owyang (February 11, 2010)

"Lack Of Signal In A Sea of Noise

"There’s an incredible amount of media and blogger noise about social networks, yet there are few viewpoints that are looking at the networks objectively minus the 'killer app' hype. My career mission? To cut the hype and help companies make sense of what to do. For those fraught with information overload, this definitive matrix will help...."

The matrix, a few paragraphs down, is a table with Google Buzz, Facebook, MySpace, Twitter across the top; and one row each for "One-Liner," "Vitals," "Strengths," "Weaknesses," "Opportunity," "Threats," "Marketing Platform," "Future State," "What They Don't Want You To Know," and "What They Should Do."

Some of the cells obviously call for an opinion, or speculation: but it's a handy way to look at what this blogger thinks. And, in my opinion, is based on reasonable assumptions.

I think Mr. Owyang succeeded in 'cutting through the noise.' I certainly appreciated an op-ed piece on this sort of a topic in which the author's thoughts and opinions were clearly - and efficiently - presented.


A tip of the hat to Twitter_Tips, on Twitter, for the heads-up on this post.

Thursday, February 5, 2009

Business Advice Blog

Okay: This looks promising.

Benjamin Warsinske
"Business Development For The Service Industry"

"Benjamin is on a mission to educate, inspire and motivate the service industry on business development, branding, and identity...."
Why is B.W. blogging?
"I started this blog as a place to showcase who I am, to write on topics that interest me, and mostly for fun. I am always looking to network with new people. Maybe you came across my blog on my LinkedIn profile. Great! Connect with me. Maybe there is a project we can work on together."
(Benjamin Warsinske)
As I said: looks promising.

I ran into this blog in a comment on BlogCatalog: another example of how online communities are good for a number of things besides hanging out.

Friday, October 3, 2008

About Investing, Steve Jobs, Heart Attacks, Rumors, and Getting a Grip

'It's on CNN, it must be true.'

Well, no.

Particularly when its on iReport.com, a do-it-yourself news service run by CNN. The iReport.com slogan is "Unedited. Unfiltered. News." I'd say they got two out of three right, with a 'maybe' on the third.

I have no problem with how CNN is running the iReport.com website. I think they've got a good idea: a sort of journalistic version of Wikipedia.

And the dicey nature of posts on iReport.com is very clearly spelled out. The iReport.com About page starts:

"The views and content on this site are solely those of the iReport.com contributors. CNN makes no guarantees about the content or the coverage on iReport.com!

"Lots of people argue about what constitutes news. But, really, it's just something that happens someplace to someone...."

That first paragraph is in bold, and the sentence ends with an exclamation mark.

I'm inclined to agree about the start of the second paragraph. My first successful publishing effort online was (and is) the Sauk Centre Journal, although I tell people that it's everything that isn't news in Sauk Centre, Minnesota.

STEVE JOBS HAD A HEART ATTACK!!!!!

No, not really. But when this headline showed up yesterday, "Steve Jobs rushed to ER following severe heart attack," Apple stocks dipped.

They're back up, now.

Here's what 'citizen journalist' johntw had to say: "Oct 2, 2008 ... Steve Jobs was rushed to the ER just a few hours ago after suffering a major heart attack. I have an insider who tells me that paramedics ...". That fragment, from a Google search page, is all I found of johntw's article. That was around noon, central time.

CNN's iReports.com has done some quick housecleaning. The "Steve Jobs rushed to ER following severe heart attack" article's link now leads to a page that says, "This content is currently unavailable." profile on iReport.com now reads, in its entirety, "This profile is no longer available."

Think With Your Brain, Not Your Endocrine System

If I owned stock in Apple, I'd be a bit startled by a headline like iReport.com's. But I like to think that, before dumping part of my portfolio, I'd take a deep breath and think. Where did this information come from? How reliable is it? Is it verified anywhere? Is it verifiable?

From the sounds of it, there was a wonderful opportunity to buy Apple stocks as panicky investors dumped what they had.

Isn't Steve Jobs Important to Apple?

Apparently, yes. Conventional wisdom seems to say that As Steve Jobs goes, so goes Apple.

One of the advantages of a company that's very 'personal,' like a sole proprietorship, is that it can react quickly to changes, and make decisions that don't come from a gaggle of Dilbertesque executives.

The catch is that, when the company's leader leaves, the company falls apart, or at least has to go through major changes, fast.

Rumors: Great Entertainment; Not So Great Guidance

I enjoyed seeing headlines about space alien abductions and Elvis sightings. The current crop of tabloid editors don't seem to have quite the same imaginative edge, but I still see some amazing things at the grocery checkout.

That headline about Steve Jobs was a bit more plausible than those Elvis and the Space Aliens stories, but honestly, now: is it reasonable to make financial decisions based on an unsubstantiated iReports.com story?

Information that starts with 'some guy said he heard that...' isn't the most reliable in the world. And I think that iReports.com is learning, as Wikipedia did a few years ago, that some people just don't bother with facts when they write.

In the news:

Wednesday, April 2, 2008

"Banned in Boston" - Not the Worst Fate

Remember the days when screenwriters and playwrights hoped for a "Banned in Boston" review? There's a positive side to censorship, from a marketing point of view.

Sometimes, getting banned can draw attention to an otherwise mediocre movie, play: or blog.

Not that my "Starting a Small Business Without Losing my Mind" is mediocre, of course.

However, I may be in the process of getting banned on Technorati. Checking my status today, I noticed that this blog is titled "403 Forbidden"

I also notice that one of my posts, " 'The American Dream' Still Exists" is missing from the Technorati listing.

That may explain it. If you read the post, you'll find it a veritable screed of common sense, together with a set of observations intended as grim humor.

We'll see how this situation plays out.

("Following" list moved here, after Blogger changed formats)

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