"Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)"
Web Strategy by Jeremiah Owyang (February 11, 2010)
"Lack Of Signal In A Sea of Noise
"There’s an incredible amount of media and blogger noise about social networks, yet there are few viewpoints that are looking at the networks objectively minus the 'killer app' hype. My career mission? To cut the hype and help companies make sense of what to do. For those fraught with information overload, this definitive matrix will help...."
The matrix, a few paragraphs down, is a table with Google Buzz, Facebook, MySpace, Twitter across the top; and one row each for "One-Liner," "Vitals," "Strengths," "Weaknesses," "Opportunity," "Threats," "Marketing Platform," "Future State," "What They Don't Want You To Know," and "What They Should Do."
Some of the cells obviously call for an opinion, or speculation: but it's a handy way to look at what this blogger thinks. And, in my opinion, is based on reasonable assumptions.
I think Mr. Owyang succeeded in 'cutting through the noise.' I certainly appreciated an op-ed piece on this sort of a topic in which the author's thoughts and opinions were clearly - and efficiently - presented.
A tip of the hat to Twitter_Tips, on Twitter, for the heads-up on this post.
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