Misspelling for Success?

I've seen alternative domain names chosen with common misspellings of the main domain name in mind. It's a good idea: allowing for visitor errors, redirecting them to the main site when the make a typing mistake.

"Do you optimize for misspellings?" is a new idea for me: misspelling as an SEO technique.

I wouldn't do it myself, because I'd rather have a page that seems to be written by someone who knows how to spell. But then, that's the sort of visitor I expect.

For bloggers and webmasters who are trying to attract a more literacy-challenged demographic, this might be a good idea.