Monday, September 12, 2011

First Full-Time Employee, and a Busy Monday

Spiral Light Candle Corporation (, my son-in-law's latest venture, has a full-time employee, as of Friday. Last Friday, that is, not the one coming up.

So why am I spending part of today, getting Spiral Light Candle Corp's account ready? I've got about 20 years' experience in marketing, which makes me a pretty good choice for the task. I'll get back to that in a bit.

Now, some blatant, shameless self-promotion. Almost. Actually, it's part of what I'm preparing for Spiral Light Candle Corp's Amazon account:

About Us

Spiral Light candle all started with a simple question: "Why does a candle only burn straight down?" With this in mind and his interest in motion and video, inventor and entrepreneur Aaron McWilliams had made the world's first spiral burning, self-filling prayer candle.

Following his love of the Catholic faith, Aaron's first venture into the Catholic market came when he opened a Catholic book and gift store in central Louisiana with his late wife Kelly. After she was diagnosed with terminal cancer, Aaron and Kelly decided to document this difficult journey in an effort to share their experience.

Later Aaron and his new wife, Sara, founded Oasis Productions and completed the documentary entitled: "The Art of Serenity, A Journey of Faith."

Today, Spiral Light Candle Corporation is the McWilliam's newest venture as they stay close to their faith, and strove to provide new and compelling product lines for the market they love.

How Does It Work?

Spiral Light self-filling candles are a new twist on an old staple. The self-filling candle is first lit, using the horizontal wick on the upper edge. The candle burns around the hollow center with the wooden wick allowing the wax to drain inward, filling the center.

The horizontal spiraling wick self extinguishes when the inside wax level reaches the top of the spiral, to prevent any spilling. This creates a solid pillar candle.

By writing your prayer intention on the wooden wick before inserting it in the candle's center, you start bringing your prayer and the candle together. As the spiraling wick burns, a pillar candle forms around your written intention: to remind you that God never forgets.

Back to Me

About four years ago, I posted about the 'Chinese business model:' hiring relatives as a way to get motivated, loyal employees. It's the way quite a few folks in the Far East operate. Here in the West, we've had bad experiences with bosses who hired their idiot brother-in-law: so we call it nepotism, and pay more for the skills of occasionally-excellent non-relatives.

I think it's a cultural thing. This family works pretty well together, which isn't the case for everybody.

I've spent part of today working for my brother-in-law - at zero cost to the Spiral Light Candle Corp. - because he's family, I'd probably think the product is a good one, no matter what. Or at least say so. Also because I'm a part-owner of the company. If we succeed, I'll get paid - indirectly.

But so many stores have ordered Spiral Light's candles - and then ordered more - that it's not just my opinion. These things have a wide appeal.

And, no matter what happens, I've gotten a good review in graphic design and marketing.

Now, it's time for a coffee break and my daily exercises.

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