Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Tuesday, September 11, 2012

Sometimes 'Business' and 'Social' Mix Online: Sometimes They Don't

Most of the time, I don't need - or want - to keep my 'business' and 'social' online activity separate. My work is writing, mostly about topics that come up in the social media communities I'm in. There's a lot of overlap, in that situation, between 'business' and 'social.'

Most folks aren't in my position. I ran into a post on Google+ That read, in part:

"I like Google Plus a great deal...

"...I don't really want to go to Google and search for exchange queue overloaded and see the bouncing red number in the upper right begging me to read and comment on some social activity...."
(Jeff Stevens)
Within an hour, a specific, practical, suggestion showed up in the comments. You may find it useful: or, not.

Now, an obligatory plug for Spiral Light Candle (spirallightcandle.com). I'm helping at the factory this week, and stuck around after hours to do some catch-up work.

Somewhat-related posts:

Saturday, June 16, 2012

Good Candles and Good Neighbors in North Dakota



That's Aaron McWilliams, CEO of Spiral Light Candle. He's also my son-in-law. Conventional wisdom, in some circles, is that doing business with relatives is a bad idea. Sometimes that's true: sometimes not. (September 12, 2011, June 5, 2007) In our case, it's been working out just fine.

'Look Who's in the Paper!'

Friday's Grand Forks Herald ran a longish story of Spiral Light Candle and the man (and woman) behind the candle. I've clipped some excerpts, and will sound off at intervals:
" A new kind of candle goes into production in Hillsboro, N.D."
Grand Forks Herald (June 15, 2012)

"A candle in a wine bottle sparked a business that took one couple from their farmhouse kitchen to a 10,000-square-foot factory here in less than a year.

"Observing the uncontrolled wax flow, Aaron McWilliams, 28, and his wife Sara decided they wanted to create a candle with a new kind of wax flow where the dripping wax can be reused to stretch the burn time.

"When the couple started making the candles in February 2011, they said it took three to four hours to make just one. Today, Spiral Light Candle Corp. churns out 400 candles a day at its new factory, a former potato warehouse the couple purchased in January...."
(Grand Forks Herald)
I walked through that old potato warehouse with Mr. McWilliams during purchasing decision-making: and it didn't look anywhere near as move-in-ready as it did in this photo:


Spiral Light Candle factory, south section: during construction. December 31, 2011.

On the other hand, the bones of the building looked solid: and some fellows who actually know something about construction said that it was in good shape.

By Next Year - - -

"...By next year, the company's seven employees — including the McWilliamses — hope to produce more than 1,200 candles a day, using 7,500 pounds of wax a week. They anticipate hiring 14 or more workers by Christmas and also plan a gift store at the front of the factory....
(Grand Forks Herald)
Spiral Light Candle products are already being sold in quite a few stores. The "Find a Retailer" page on on the company's website shows a fairly heavy concentration in the upper Midwest, but folks elsewhere are finding out about "the candle with a twist," so that's changing.

The company's online store opened yesterday afternoon:

Running Out of Room

"...After repeated attempts, they [Aaron and Sara McWilliams] developed a process to coat the inside of the candle without using molds. Aaron McWilliams made his own equipment, using parts from home improvement stores, then did some research and contacted a fabricator in Minnesota to help design full-scale models....
(Grand Forks Herald)
That's when it started getting interesting. Making a candle or two in the kitchen every day wouldn't keep up with demand:
"...Once they started selling the candles, they rapidly expanded their kitchen factory into the basement and then the garage with some funding from family...."
(Grand Forks Herald)

Planning: Lots of Planning

Aaron McWilliams and I spent an intense 10 days or so, around the first of December, 2011, 'crunching the numbers.' (December 3, 2011) He has the business experience, and knows the math: I've got technical skills and follow directions fairly well. Like I said, working together - works. For this family.
"...By February of this year, they were out of the garage and working on the new factory, the only space they could find in town...."
(Grand Forks Herald)

Spiral Light Candle factory, south section: production floor and offices. March-April, 2012.

That's what the old potato warehouse looks like, with several feet of insulation added to the walls. The candle-making process requires rather tight temperature control. Happily, what's right for candle-making is also comfortable for people.


Spiral Light Candle factory, south section: part of the HVAC system. May 25, 2012.

Community Support

"...The McWilliamses said the community welcomed their business in a way they didn't expect.

"When they bought the building in January, they signed a purchase agreement right before Christmas but didn't have the funds to pay it back until February. Everyone stepped in to help. Local beet-plant workers locked out by American Crystal Sugar Co. provided labor, and businesses provided everything else on credit. 'By the time we had money in, we had already spent four weeks renovating a building we didn't technically own,' Aaron McWilliams said...."
(Grand Forks Herald)
There's been quite a bit written about "mutual trust and respect." Some of it makes sense. I think trust, respect, altruism, and 'enlightened self-interest' boil down to the old 'love your neighbor' thing. And that's another topic, for another blog.

Vaguely-related posts:

Friday, April 13, 2012

Spiral Light Candle: Factory and Offices In Use; New Website Launched

As of Monday evening this week, Spiral Light Candle Corporation's new website has been up. (spirallightcandle.com) It looks good: and, at least as important, spirallightcandle.com does a pretty good job of introducing folks to Spiral Light Candle's products.

Contact information for Spiral Light Candle wholesale distributors is in place, too.

Getting to this point took longer than expected. But the results, I think, were worth it. There's more work to do, and that's something I'll leave for another post.

Potato Warehouse to Candle Factory: On-Schedule and On-Budget

The Spiral Light Candle factory in Hillsboro, North Dakota, got transformed from a potato warehouse to a climate-controlled production, shipping, and office facility (almost) on-schedule; and (very nearly) on-budget.

When the first candles came off the production line, Spiral Light Candle's factory was quite a few days past the 'optimistic' version of our schedule; and within a few percentage points of the projected budget. Looks like that planning paid off.


Spiral Light Candle factory, south section: during construction. December 31, 2011.


Spiral Light Candle factory, candles ready for labeling. March-April, 2012.


Spiral Light Candle factory, south section: production floor and offices. March-April, 2012.

Related posts:

Friday, December 3, 2010

Well, That's Interesting: YouTube Woes and Vimeo

Before anyone has a stroke: I don't have an opinion on YouTube's actions, regarding WatchReport. Like the fellow said, "I only know what I read in the papers." Or, in this case, online:

"YouTube's Community Police Blow Up Another Innocent Victim"
John Biggs, TechCrunch (December 3, 2010)

"Call me cynical, but after experiencing a YouTube shutdown firsthand, I've come to realize that it is near impossible to build a stable brand or presence on YouTube. The gatekeepers are far too antsy with the big red ban button and, after facing this problem once when CrunchGear's entire video archive was shut down I'm loathe to recommend the service to those trying to post anything other than the occasional video of baby ducklings being blown over.

"WatchReport, a watch website I used to frequent, started posting watch reviews on YouTube in 2005. Over the past five years they racked up two million views and 2000 subscribers on 50 reviews. Then all of the videos were gone.

"On November 23 the account was locked 'due to multiple or severe violations of our Community Guidelines,' which would presumably include 'no sex, nudity, hate speech, shock videos, illegal acts, threats, impersonation, or copyright violation.' These were watch videos and the former owner of WatchReport, Christian, definitely didn't impersonate anyone in the nude...."

"...The lesson? Depend on someone like Vimeo for hosting important stuff. Otherwise it could be taken away at a moment's notice...."
I can tell that Mr. Biggs is disappointed: and regards Vimeo as preferable to YouTube.

This account got me curious about YouTube's TOS: Which weren't all that hard to find. (www.youtube.com/t/terms) The Community Guidelines were linked in that page's sidebar. (www.youtube.com/t/community_guidelines) Maybe someone thought WatchReport was too spammy.

But, like I said: I really don't know the facts in this case.

On the other hand, I now know the name of another YouTube wannabe. Or maybe I should say "analog."

Related posts:

Monday, August 9, 2010

Why Your Boss Doesn't Understand the Information Age

I was born during the Truman administration, was a teen in the sixties, and earned my first college degree in the seventies. If I'd followed a conventional 'success' career track, I'd probably be in an upper-level management or an executive position by now.

Even from an old-school career-track mindset, considering what happened to the Big Three automakers: that's probably just as well. (December 12, 2008)

Important Executives and a Changing World

Here's a story of two people. It's fiction: the people aren't real; but the situation they were in is, I think, not all that uncommon.

Mr. Jones Wasn't Stupid

First, M. J. Jones. He was born around 1910, was a marginally adequate student in elementary school and dropped out in his mid-teens, to help with the family business. After the Great Depression, Mr. Jones applied for - and got - a sales position with a major corporation. He was very good at it, and his supervisor decided to see how Mr. Jones would do, coordinating a few other salesmen.

Mr. Jones, it turned out, was a brilliant manager. He kept his team motivated, increased sales - and got promoted.

Mr. Jones got a reputation for being a very loyal boss. He supported members of his team, occasionally taking key people with him during promotions. He brought the secretary he'd worked with in his first management post along with him, all the way to the corner office with "Vice President for Sales and Marketing" on the door.

In his autobiography, co-authored with his secretary and published after his retirement, a little secret came out.

Mr. Jones could barely read.

He recognized words like "rest room," "exit," and "stop," and could with great effort work his way through something written at about a 5th grade reading level: but that was it.

He wasn't stupid. At all. He had remembered details of every report that crossed his desk and kept track of a staff the size of a small town. But he'd never learned to read.

From the start, he insisted that reports be read aloud to him: saying that if you couldn't say something in five minutes or less, you didn't have anything worth reading. He also claimed, with some reason, that a sales staff who couldn't speak clearly and coherently should have other jobs.

He'd confided in his secretary on the first day of that first managerial job. She'd worked for management types with bad handwriting: and appreciated a boss who didn't give her illegible memos.

Not Everybody Can Read

Unrealistic? Hardly.

When I was growing up, folks in America were beginning to realize that some of us simply aren't wired for reading. Dyslexia is one of the better-known situations of that sort.

And some folks, like Mr. Jones, lived in a time and under circumstances which didn't encourage expending the sort of time and effort it takes to develop reading skills.

These days, in America at least, it's less likely that someone will go through school without a reading deficit going undetected.

On the other hand, you may know someone like this fellow:

N. O. Jones isn't Lazy

N. O. Jones, M. J. Jones' nephew, can read pretty well, although he doesn't have much time for 'unproductive' reading. Before he graduated from high school, N. O. decided that he wanted to work in a corner office and have a company car, like his uncle.

N. O. studied hard, worked his way through college, and graduated with an MBA. After that, his career track was fairly similar to his uncle's. Today, N. O. Jones reads reports in a corner office overlooking Lake Michigan.

There's a computer on his desk, but N. O. only uses it when he absolutely has to.

While he was in high school, assignments that absolutely had to be typed were done by N.O.'s younger brother, from N.O's handwritten copy.

In college, N. O.'s girlfriend typed his reports.

On the job, N. O.'s hunt-and-peck typing method kept him going until his position warranted access to a clerical pool - and later a secretary.

Unlike his uncle, N. O. Jones' lack of keyboard competence was fairly well-known. And, if anything, increased his status: as someone who was too important to have 'merely clerical' skills.

N. O. Jones had heard about computers while growing up: but didn't pay much attention to science fiction stuff like that. His nerdy younger brother - but that's another story.

Back in the 90s, N. O. read something about a "World Wide Web" in a report from one of his area's regional offices. He made a note to tell his younger brother about it, and went back to the serious business of managing his department.

Around the turn of the millennium, N. O. had his secretary circulate a memo that all reports and memos must be printed on paper and filed in accordance with department policy. He'd heard that his staff had been communicating with each other with something called "electronic mail."

He prided himself on being broad-minded about office chatter: but company business had to be done in a business-like fashion. No nerdy toys for his department!

Eight years ago, after several key staff members quit over the issue, N. O. Jones carefully studied various proposals, and finally allowed his department to use "electronic mail."

N. O. Jones isn't Stupid

The younger Jones, like his uncle, isn't stupid.

He's specialized.

N. O. Jones decided, in his teens, that he wanted to pursue the conventional management-executive career track with a major American corporation. And he succeeded.

That sort of career takes many qualities, including a sort of discipline which often doesn't leave room for learning "useless" skills.

Like being able to type.

Typewriters, Technology, Skills, and Me

After a less-than-adequate experience with a high school typing class, I enrolled in a summer program at a business college and learned touch-typing. After I passed, my speed was around 50 to 60 words per minute: which was adequate for the clerical jobs I've had from time to time.

Time passed. I learned a good-enough way to deliver plants across town, how to be a radio disk jockey, and what was called "desktop publishing" at that time. I was working for a small publishing company when the Web emerged: and was one of two people on the staff who was even marginally comfortable when working with a computer.

I wound up being "the computer guy," among other things.

I'm not a 'techy.' My son knows more about what's now and wow in information technology than I do. But I do try to keep up with the times.

Back in my youth, someone who didn't think a business needed a telephone might have been right. Some outfits with a strictly local, walk-in clientele still don't need the added expense of a telephone. But they're few and far between.

Today, I think some of the clueless online behavior we see - particularly for the larger, well-established companies - may be credited to important executives: who have been too busy and too important as the decades passed to notice that the world has changed.

Thursday, August 23, 2007

Big Image Plus Tiny Company Equals Credibility Gap

"On the Internet, no one knows you're a dog" was the caption of a cartoon published in a 1993 New Yorker magazine.

It's funny, and is a reminder that the Internet and the Web let people and businesses disguise themselves. To a point. An anecdote in the September, 2007, Reader's Digest (p. 161) showed what will eventually happen to an Intenet poser.

The writer hadn't received her purchase, and hadn't gotten a response from her e-mail. Later, her phone rang. a teenager at the other end apologised for the delay, and explained what the problem was. "...I can't get on my computer right now because my mother's vacuuming and this room only has one socket."

I've known people who were CEO, Director of Marketing, janitor and the office girl of the company, and whose website used phrases like "we provide quality service" and gave other indications of having at least some staff.

I understand how tempting it is to project the image of a substantial company, with a:

  • Luxurious office suite
  • Warehouse
  • Loading dock and
  • Parking lot
when all you've got is a corner of a room that you share with
  • Several kids
  • Your wife
  • A music keyboard
  • An electric guitar, and
  • A chair buried under a pile of clothes
The problem, as I see it, of inflating your online image is that, sooner or later, somebody's going to notice. Then, you've got a credibility problem. If you were deceptive, or at least alternatively truthful, about the size of your company, what else have you been hiding?

I'd rather not have that sort of explaining to do.

Since many of my online projects make use of my personality, it's easier for me to be a one-man show than it would be for someone who was trying to run an online store or repair service.

Even so, I suspect that in the long run it's better to be more open about how many of you there actually are.

Monday, July 23, 2007

Free Market of Ideas: Net Neutrality Activists

Unless you have a production and distribution budget the size of Universal Studios', and plan to never use the Internet, you should be concerned about this.

Ever since it became the latest biggest thing in mass media since movable type, powers that be have been trying to rein in the Internet.

I became concerned about this a few years ago when both liberal and conservative activists teamed up to "protect" the masses from the Wild, Wicked Web. And no, although they seemed to perceive the online world that way, they did not call it that.

I'm no fan of a great deal of what's online, and this family has measures in place to shield our kids from inappropriate content. Even so, my belief is:

A free and open Internet is dangerous only to those who fear the open exchange of ideas.

There are quite a few organizations and people who are also concerned. This is a short, and none-too-well-selected list:

Save The Internet

Save The Internet: the YouTube video

Net Neutrality: 21 days left to save the Internet on ghosts in the machine.

It's a little late, now, for ghosts in the machine's petition, but the same site has an update: What's next for net neutrality?. I sincerely hope that, as the article says, the "FCC will advocate the hands-off approach supported by the recent FTC report.... Stay tuned…"

For what it's worth, what follows is the text of a letter I contributed to Save The Internet. If you write a letter on this yourself, please - re-write this - use your own words - do not just cut and paste the text. The effectiveness of written pleas approaches zero when they're palpably copies of someone else's thoughts.

I am extremely concerned about the issue of "net neutrality" which has been discussed by many of my friends and acquaintances.

The Internet has been a wonderful opportunity for people, all people, to get involved in public debates: to share ideas, thoughts, and information, whether it passes approval of editors, studio executives, and others who control traditional mass media.

I beg of you, "please vote for enforceable network neutrality and keep tollbooths, gatekeepers, and discrimination off my Internet."

A free and open Internet is dangerous only to those who fear the open exchange of ideas.

Friday, June 29, 2007

Glancing at an Evolving Media Market, and Niche Marketing

If you're interested in the Web as a new and evolving media market, you've probably already read Seeking common factors in the Web 2.0 bubble, by Guy Kewney in The Register®.

Kewney's piece is partly a digest of a disagreement conducted with bits and bytes between Andrew Keen, author of "The Cult of the Amateur" and blogger Robert Scoble. What's repeated in The Register® reminds me a bit of Twain's "The Literary Offenses of J. Fennimore Cooper."

Kewney also discusses his view of traditional media, what's on the Web, and mass vs niche marketing.

I'm still a fan of niche marketing, but now I'll have to think about it.

Kewney's piece is an interesting, and at a minimum thought-starting, look at this new field of opportunities. If you're still reading this, go back up to that link and follow it. I think you'll find it worthwhile.

("Following" list moved here, after Blogger changed formats)

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