More Advertising Advice: Read the TOS

I read through 15 Common Mistakes that Violate Google Adsense TOS (May 24, 2005) because I use contextual ads, and want to continue that arrangement.

The count is up from 15 to 18 now, and they generally boil down to common sense and following the TOS. Although I learned that I'll have to be careful about my inclination to get behind the screen and tweak code.