Glancing at an Evolving Media Market, and Niche Marketing

If you're interested in the Web as a new and evolving media market, you've probably already read Seeking common factors in the Web 2.0 bubble, by Guy Kewney in The Register®.

Kewney's piece is partly a digest of a disagreement conducted with bits and bytes between Andrew Keen, author of "The Cult of the Amateur" and blogger Robert Scoble. What's repeated in The Register® reminds me a bit of Twain's "The Literary Offenses of J. Fennimore Cooper."

Kewney also discusses his view of traditional media, what's on the Web, and mass vs niche marketing.

I'm still a fan of niche marketing, but now I'll have to think about it.

Kewney's piece is an interesting, and at a minimum thought-starting, look at this new field of opportunities. If you're still reading this, go back up to that link and follow it. I think you'll find it worthwhile.