Misspelling for Success?

I've seen alternative domain names chosen with common misspellings of the main domain name in mind. It's a good idea: allowing for visitor errors, redirecting them to the main site when the make a typing mistake.

"Do you optimize for misspellings?" is a new idea for me: misspelling as an SEO technique.

I wouldn't do it myself, because I'd rather have a page that seems to be written by someone who knows how to spell. But then, that's the sort of visitor I expect.

For bloggers and webmasters who are trying to attract a more literacy-challenged demographic, this might be a good idea.

Optimizing for Heavy Clickers? Think First

More traffic is better, right?

And the more clicks on your ads, the better, right/

Not necessarily.

"Outing The Heavy Clickers" shows that you should look at who creates the hot ad traffic, before you optimize for them.

Not to give the whole post away, but the people who click the most ads are the same ones who "tend to open direct mail and love to talk to telemarketers."

If that select minority of Web users is what you want, go ahead and optimize for them. But take a look at who they are first.