Twitter, a Frantic Duck, the Carson Mansion, Macbeth, and Branding

I've read that Twitter is a good place to establish a 'brand:' helping people associate your name, or the name of your company, with a product, service - or at least a topic.

Today, I've posted about a frantic mother duck, the Carson Mansion, and Macbeth: in one blog, Apathetic Lemming of the North. My other blogs aren't as - eclectic? - as the Lemming, but they don't cluster very well either.

The blogs and website I'm focusing on right now have to do with outdoor grilling (Easy Griller); being a Catholic in America (A Catholic Citizen in America); and - as noted - everything, in the Lemming.

Since I Tweet (post one of those 140-word remarks) about posts on these blogs, anybody following me on Twitter will see quite a hodgepodge of topics. I'm not sure that's what 'branding' is all about.

One solution would be to have a separate Twitter account for each blog or website - but keeping track of those would be a trifle awkward. And a bit more time-consuming than handling one account. Time isn't something I've got in huge quantities right now.

I'm going to keep Tweeting on Twitter - but I'm also going to keep thinking about what I'm doing there - why - and how I could improve.